2015 LEADERS IN DESIGN MENA


 

In 2015 design professionals from the Middle East and North Africa (Mena) region joined forces with colleagues representing top management of the global design and architecture giants at a leading summit in Dubai that November. This was the summit's official website. Content is mostly from the site's 2015 archived pages, as well as from outside press sources.

 

Leaders in Design MENA, a 5th Global Edition summit hosted by International Business Council, will take place on the dates 15th and 16th of November 2015 in Ritz-Carlton – JBR, Dubai. This international event is the key meeting place for design professionals from the Middle East and North Africa region to join forces with their international colleagues representing top management of the global design and architecture giants in order to discuss the latest global market trends in the industry as well as learn and source 360° solutions for their diverse portfolios of projects.

Leaders in Design MENA is proudly supported and endorsed by the American Institute of Architects (AIA Middle East), Association of Professional Interior Designers (APID), The Middle East Council of Shopping Centres (MECSC), Royal Institute of British Architects (RIBA Gulf Chapter), and Emirates Green Building Council (EGBC).

Tannar Whitney, President of AIA Middle East said “The AIA Middle East's participation in the 2015 Leaders in Design MENA Summit aims to foster stronger ties between the AIA members, regional architects and institutions in the collective interest of elevating regional design through sharing best professional practices and understanding market trends.”

The support of the association partners clearly indicates the importance of the design industry to the region and the commitment International business council has to advancing this network with a platform that brings together key influencers to share their knowledge, discuss trends and issues facing the industry today.

“The initiative behind the Leaders in Design MENA Summit aligns with EmiratesGBC's objectives for capacity building for the industry and we join the Summit's efforts to highlight the importance of the MENA region in a global business & economic landscape. We look forward to supporting Leaders in Design MENA Summit and anticipate a successful event.” shared to us by Saeed Al Abbar, Chairman of Emirates Green Building Council.

Some of the most crucial topics that will be debated at the summit for the course of two days are Sustainable Design, Shaping the Future of Design – trends and guide to where the industry is headed, Rise & Fall: Secrets behind a Successful Design Firm in the MENA Region, Envisioning the Hotel of the Future, and Cultural Diversity in Design.

“I would like to congratulate International Business Council, the organizers of the Leaders in Design MENA summit series on their initiative to bring together many prominent design professionals from this region for this two day event.” stated by Her Excellency Farida Kamber Al Awadhi, President of Association of Professional Interior Designers

The aforementioned partners has been well-established for many decades not only in the Middle East region but also internationally. They play an active role in influencing and bringing together the architecture and interior design community to further develop and help improve their strategies to the industrial competitiveness.

 

 

LEADERS IN DESIGN MENA
14 - 15 November, 2016, Dubai, UAE

The interior design and fitout industry is flourishing in the GCC as demand for new hotels, retail spaces, commercial real estate, schools and hospitals continue to grow, cementing the region as one of the fastest growing and most exciting in the world. Alongside this growth has come increased competition and owners and employers are finding themselves challenged with meeting a plethora of design, sustainability, cost, time and functionality specifications.

As stated by Ventures As of January 19, 2015, the GCC market for interior contracting and fit outs based on the estimated size of project completed in 2014 was estimated at US$ 7.35 billion. Growth in this market is set to climb by 9 percent to US$ 7.98 billion by 2015 from the projects likely to be completed over 2015.

Leaders in Design MENA is a key meeting place for interior design professionals from the region to discuss the latest global markets trends in the industry as well as learn and source 360° solutions for their perse portfolios of projects. For years Leaders in Design MENA has encouraged business connections between international suppliers and interior designers providing a unique opportunity to explore the needs of the projects and get inspired by leaders, luminaries, and legends from within and outside interior design industry and explore the potential that the region can offer.

 

  • Prequalified Attendance by Invitation Only

    Prequalified Attendance by Invitation Only

    Only well - researched and prequalified delegates with decision making & signatory authority who are in the process of searching for solutions

     

  • Exclusive Solution Providers

    Exclusive Solution Providers

    Only the companies with the highest number of recommendations from our industry network with the best solution to the industry are invited to join the event

     

  • Advanced Notice of Delegates

    Advanced Notice of Delegates

    Our contact system allows registered delegates to pre-arrange meetings before you even arrive at the conference, ensuring you make the most out of your valuable time

     

  • Networking Xpress

    Networking Xpress

    The fast paced business card exchange is one of the fastest, entertaining and effective way of networking you will ever do!

     

  • Pre-Arranged One to One Meetings

    Pre-Arranged One to One Meetings

    Opportunity to meet potential business partners during pre-arranged meetings and create real business development opportunities 

     

  • Product Showcase

    Product Showcase

    The heart of the event displaying the latest innovations for the interior design industry where meeting are arranged and deals are done

     

  • Interactive Networking Coffee Breaks & Lunches

    Interactive Networking Coffee Breaks & Lunches

    Grab every chance to expand your network. What better way to connect with people and businesses in informal atmosphere than over a great cup of coffee or delicious Michelin lunch.

     

  • 5 Star Evening Reception

    5 Star Evening Reception

    Build new business relationships and open new opportunities in a relaxed environment accompanied by a 5 star dinner and entertainment

     

  • Presentations & Case Studies

    Presentations & Case Studies

    Learn and get inspired from the World’s leading Experts who will share with you their best practices and success stories

     

  • Controversial Panel Discussions & Hard Talk Interviews

    Controversial Panel Discussions & Hard Talk Interviews

    Raise the most controversial question everyone is thinking about but afraid to ask

     

  • Innovative Roundtable Discussions

Innovative Roundtable Discussions

Team up with your industry peers to come up with a solution no one could imagine

 



Agenda

 

Day 01

Sunday 15 November, 2015

 

8:00 – 9:15

Registration & Welcome Coffee

9:15 – 9:30

Inauguration & Welcome Remarks

9:30 – 10:10

Shaping the Future of Design

With design, as with fashion, looks come and go, trends change very quickly and the more innovative you are, the more demand your service will get. Get inspired by the latest trends in design and see how you can adapt in your practice. Understand where the industry is heading and what to anticipate in the future.

Moderator:
 
 
 
Panelists:
Matthew Engele
Matthew Engele
Design Director, Dwp Architects
Sean Huang
Sean Huang
Design Principal, Member Board of Directors, KMD Architects
Issam Ezzeddine
Issam Ezzeddine
Chief Architect, National Engineering Bureau
 

10:10 – 10:50

Trends in Healthcare Design

Along with advances in medicine, healthcare environments can play a vital role in assisting with the care and treatment of patients. Facilities are not standing up to their full potential if they are viewed solely for function. Properly designed healthcare facilities have numerous positive outcomes, ranging from staff productivity and efficiency, to the healing time of a patient, as well as the overall experience. Listen to the healthcare leaders explain about the next generation healthcare design to create optimal healing environments.

Moderator:
Ted Jacob
Ted Jacob/images
President,Ted Jacob Engineering Group
Panelists:
Francis Gallagher
Francis Gallagher/images
Principal and Managing Director, HKS
Karsten Bastien
Karsten Bastien/images
Principal, Stantec
Ahmad Soueid
Ahmad Soueid/images
Senior Vice President, HDR

10:50 – 11:50

Networking Coffee Break & Prescheduled One to One Business Meetings(4)

11:00 – 11:15 Meeting 1                     11:15 – 11:30 Meeting 2

11:30 – 11:45 Meeting 3                     11: 45 – 12:00 Meeting 4

*** Attendees participating in one to one business meetings, please follow your personalized meeting schedule. Should you require any assistance please refer to the organizer’s desk

11:50 – 12:30

Storytelling in Retail Interior Design

Consumers buy into the stories they product sell and not just the products themselves. Explore the most innovative retail storytelling design concepts and how it impacted the sales & marketing efforts of the clients.

Moderator:
David Macadam
David Macadam/images
CEO, Middle East Council of Shopping Centres
Panelists:
Mick Kent
Mick Kent/images
Partner & Co-Founder, Kinnersley Kent Design
Rashid Doleh
Rashid Doleh/images
Co -Founder and Managing Partner, mSquared
Dave Scurlock
Dave Scurlock/images
Principal, CALLISON

12:30 – 13:10

What makes a fit out contract ‘fit for purpose’?

Substantial amounts of time, money and effort are spent on the fit out of shops, restaurants and offices so that their appearance aligns with the image that the owners wish to portray, creating an environment that is conducive to making sales and conducting business. In a construction contract the employer is at risk of being exposed (and potentially out of pocket) if a fit out is not completed on time, on budget and at the required quality. Learn from the leading interior fit out companies the practices adopted by them

Moderator:
Linda Nubani
Linda Nubani/images
Founder and Managing Director, Mazarii Interiors
Panelists:
Alan McCready
Alan McCready/images
Managing Director, ISG Middle East
Paul Briers
Paul Briers/images
Project Director, Summertown
Jamal Mustafa
Jamal Mustafa/images
General Manager, United Design International

13:10 – 14:10

Networking Lunch

14:10 – 14:50

Office Space Evolution

Office design have evolved a lot as companies strive for open, positive and effective working space. From increasing communication between employees to integrating latest technological innovations, office environment is changing drastically and the interior designer must adapt to the inevitable changes in order to create successful working environment and guaranteed client satisfaction. Explore the latest trends in the office design, challenges you might face and opportunities you have not even thought of!

Moderator:
Christopher Seymour
Christopher Seymour/images
Head of Markets and Development, ARCADIS Middle East
Panelists:
Paul Dunn
Paul Dunn/images
Workplace Practice Group Leader, EMEA and Director, RTKL
Elvira Mu�oz
Elvira Muñoz/images
Director, Aecom
Richard Hutchinson
Richard Hutchinson/images
Director, LOM architecture and design
Firas Hnoosh
Firas Hnoosh/images
Design Director, BDP

14:50 -15:30

Future of Sustainable Design

Green design has gone from a novelty approach practiced by a select few designers for an enlightened group of clients, to an indispensable consideration of the design process among all firms big and small. Get inspired of the most innovative practices for cutting edge sustainable design by exploring the most talked about international projects.

Moderator:
 
 
Panelists:
Richard Fenne
Richard Fenne/images
Principal, Woods Bagot
Saeed Alabbar
Saeed Alabbar/images
Chairman, Emirates Green Building Council
Malak Ali Hassan
Malak Ali Hassan/images
CEO, 3dimension
Naima Aziz
Naima Aziz/images
Managing Director, Green Interior Design Studio

15:30 – 16:30

Networking Coffee Break & Prescheduled One to One Business Meetings(4)

15:30 – 15:45   Meeting 5          16:00 -16:15 Meeting 7

15:45 – 16: 00 Meeting 6           16:15 – 16:30 Meeting 8

*** Attendees participating in one to one business meetings, please follow your personalized meeting schedule. Should you require any assistance please refer to the organizer’s deskganizer’s desk.

16:30 – 17:00

Optimising transportation hub performance by user-influencing design

To optimise the performance of transportation hubs, understanding the influence of its interior design on the behaviour of its users is key.

Profound knowledge of user demands, expectations and human behaviour, together with in depth knowledge of the daily operational hub processes need to be combined to successfully (re)design transportation hubs.

Roger Marien will update you on the newest trends in successful transportation hub planning and design and how state-of-art user information can be used for this.

Panelists:
Roger Marien
Roger Marien/images
Senior Consultant, Transport Hubs, Royal HaskoningDHV

17:00 – 17:30

Keynote Address

Panelists:
Federico Delrosso
Federico Delrosso/images
Founder, Delrosso Architects

17:30

Raffle Draw Day 1 & Closing Remarks Day 1

19:30 – 00:00

Leaders in Design MENA Summit Gala Dinner – Gulf Lawn, Ritz Carlton Dubai, JBR Walk

 



 

PRESS

Friday 2 October, 2015 / www.eyeofriyadh.com

OVER 200 GLOBAL DESIGN INDUSTRY LEADERS TO CONVENE IN DUBAI

As the Middle East and North Africa region is taking over the global design and architecture industry with the ever growing demand mainly in the fields of hospitality, commercial properties, education and healthcare, Leaders in Design MENA, organized by International Business Councilthat will take place on the dates 15th and 16th of November 2015 in Dubai, has gathered an outstanding line-up of speakers working with multi-billion iconic projects across the MENA region in order to discuss further advancement of the sector.

″For many years now, Leaders in Design MENA, organized by International Business Council, is a forum for the region’s driving elite of the real estate industry to connect with new potential business partners and develop valuable relationships. It is a great opportunity to share our vast experience with other professionals as well as to take the pulse of the region.″ Francis Gallagher, Principal and Managing Director of the HKS Architects Ltd.

One of the most crucial topics that will be deliberated during the summit is Sustainable Design - Green design has gone from a novelty approach practiced by a few select designers for an enlightened group of clients, to an indispensable consideration of the design process among all firms, big and small.

“Leaders in Design MENA is one of the most important events in the region for designers and I am honoured to be invited to share my experiences in architectural design at the conference. This event offers a great opportunity for design professionals from around the globe to discuss current issues, challenges and market trends, especially their impact on future development and the design profession in the Middle East and North Africa. I believe both the programmes line up and the spontaneous conversations that follow will spark a lot of ideas and definitely inspire every one of us.” Michael Fowler, Managing Director of AEDAS Middle East

Among 60 presenters, some of the renowned gurus in the industry are Marc Cerone, the Director of Adrian Smith + Gordon Gill Architecture, Andrew Linwood, the Head of Design of Areen Hospitality, Clay Pendergast, the Senior Vice President of HOK, Predeep Menon, the CEO of RSP Architects, and Tom Hasker, the Managing Director - Property of Atkins Middle East.


According to Elena Jassim, CEO of International Business Council, “The Middle East is becoming a trend-setter when it comes to the design and architecture industry. We at International Business Council are extremely pleased to host such prominent industry leaders at our summit Leaders in Design MENA and receive such a wholehearted support from both global and regional frontrunners.”

American Institute of Architects (Middle East), Association of Professional Interior Designers, The Middle East Council of Shopping Centres, RIBA Gulf, amongst the other industry bodies, have endorsed Leaders in Design MENA and will be playing an active role in the summit’s agenda over the course of two days.

About Leaders in Design MENA summit:

Leaders in Design MENA is a key meeting place for interior design professionals from the region to discuss the latest global markets trends in the industry as well as learn and source 360° solutions for their diverse portfolios of projects.


 


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